Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ember Labs, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is a great “social” app that takes all the crap out of social media that most people hate. (Or I hate) You can share meaningful photos or memories with family and friends without random people wanting to follow you. It’s easy to use, even older people who aren’t technologically savvy can use it. (My in-laws use it just fine with a little tutorial when they first got it) I like that I can keep things private by selecting certain people to share with. I can share with specific people like my husband or sisters without having to share with everyone. I feel better sharing things because it is more private and there isn’t the comparison of a typical social media platform. I also forgot to add that it can become a digital diary which I think is great because I haven’t written in a diary in more than 20 years but this app makes it easy to add small things that happened with my children during the day that I want to remember or share with someone in my family or save for myself.
I recently downloaded this app and have been sharing my pictures, videos and messages with my friends and family. It’s easy and fun!
I recently took a break from all my social media apps because I’ve become more aware of some of the negative affects on my mood. I love this app for the way it makes connections with friends and family easy, like many platforms do, but with the added features to engage more meaningfully. There’s a real push in my community to save kids, especially, from some of the negative aspects of social media. Here’s an app that I actually want my teen to use. Connect with people you actually know, and get to know them better. It’s great to get meaningful messages from my friends and my “path” becomes a reminder of genuine friends and even insight into how others see their interactions with me.
Awsm is a private social media app for families and groups. No ads. No tracking or sharing your data. No algorithms adjusting what you see. Just mess...