Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ausmed Education · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app provides spam links to certain regulating bodies. For the Illinois Department of Financial and Professional Regulation the link is a “.com” spam link vs the “.gov” legitimate website. Concerning for a CE Portfolio app to include links to website strewn with viruses and malware instead of the actual regulating body
I just want a place to keep track of my CMEs so I have them when it comes time to renew. I need to be able to enter fields like title of the course, who provided the course, who accredited the course, and hour many hours by type (pharmacology, etc). I do not need, want, desire, or even understand fields to “reflect on what you have learned.” That’s hippie BS. Get a Republican on board so you can get a functional product out.
Just downloaded this, very helpful way to reflect on practice.
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