Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Atlanta Falcons Football Club · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has always been a bit of a pain but at least I was able to manage my tickets before. Ever since the last update I have been getting an error saying “Unable to refresh your events.” I thought that there would for sure be a patch released relatively quickly to fix the issue and since we haven’t been playing due to the Leagues Cup I wasn’t too worried about it. However regular season play has now resumed and there has been no app update and I’m still unable to refresh my events. It’s rendered this app completely useless.
Judging from the structure of the app, it looks like they made changes to integrate better with Ticketmaster? That one thing seems to work better or at least the same as before. Everything else I’ve tried in the new app is worse. And the one big problem with old app, not being able to see the lineup once the game is in-progress, didn’t get fixed. In fact I’m not sure you could see the lineup in the app at all, even before the game started. Also, really would be better if you let me transfer tickets from apple wallet directly to other people using Apple Wallet.
Not only am i a season ticket holder but a Founder’s Club member so i am at home every game since day 1. That being said, the Order Ahead online ordering feature for concessions has NEVER worked, even though there is free wi-fi in Mercedes-Benz Stadium. What gives? Why have an app feature if you are never going to let it be available for use? And I have sent several emails asking about this and have gotten ZERO response.
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