Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dilltree Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s not easy to swap between results of different events that you’ve participated in, and sometimes they just disappear? Like I was checking back on a previous event and the most recent one was then gone from my profile. The userability is not intuitive. I feel like there’s a lot of room for improvement. As of now, the app feels pointless. You’d also think it would include race photos but it doesn’t. I honestly don’t know why it’s worth having the app unless you’re not running the race and want to track someone who is. That seems to be its only value.
I was so anxious about watching my grandson run in the junior Peachtree, but with the app, I did not lose Hope. I just kept waiting and watching because the app was tracking him very well and just as he approached the finish line and went under the banner it showed his time, having kept me from wondering where he was.😃😊
Had to do virtual this year and was worried about the ATC virtual app. I should have known better. ATC made this a fun run. Nothing is ever gonna be as much fun as the actual run down peachtree but that “finish line” recording the app produced as I crossed the virtual finish was absolutely the best!! The app worked like a charm, calling my time/distance splits at every mile. My only regret is that I didn’t set my phone for “do not disturb”—every time I got a text I was worried the app would bonk. But no worries—the app kept right on doing what it was designed to do. Hopefully The Wingfoot might do a follow-up article on how this was developed. I can’t tell you all how much I appreciate the time and planning it took to develop this app. It was a nice way to help the virtual runners feel more connected to the actual race. I’ve run over 30 Peachtrees and this one was extra special in large part because of this app. Tricia Myler Long-time ATC member
Atlanta Track Club is a nonprofit committed to creating an active and healthy Atlanta. Through running and walking, Atlanta Track Club motivates, insp...