Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Society of Plastic Surgeons · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For the last more than six months, the app has been marginally functional and very frustrating. Now, I can’t scroll back to see the beginning of any of the question threads. Also, it frequently shuts down when toggling from one subject to the other.
This often seems to shutdown. I commonly have connectivity issues and difficulties posting
Use the American Society of Plastic Surgeons mobile app to connect with members and stay up-to-date on the latest society news and events. Features:...