Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Procedural Learning and Safety Collaborative, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What do ST, AH, PH, SO mean?
Our general surgery residency program adopted this app in July and overall it has been a big step up for how we get timely feedback and how easy it is to log cases with ACGME. Some room for improvement for this to be an easy sell to every surgical program in the country. Currently when a faculty completes the evaluation there is no notification to the resident. You just have to click through the evals to see if feedback was left. The verbal feedback audio player works but is clunky. It cannot be paused and does not continue if the app is closed or screen turns off. If the feedback is more than about 30 seconds and I am not paying attention the screen turns itself off and I have to restart the audio player. Also, if you start a new eval but don’t finish filling it out it saves it and sends it off to the attending. This is nice to make sure you don’t lose anything, but also has resulted in me sending a couple eval requests that I didn’t mean to send (once to the wrong attending). There is no way to delete or rescind eval requests or otherwise indicate that it was a mistake. Keep up the good work!
SIMPL: System for Improving and Measuring Procedural Learning makes it feasible to evaluate residents after every procedure they perform. The SIMPL a...