Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Arby's · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love our Arby’s and I love eating there. I signed up because that way I can send my husband in sometimes, to pick up an order and all he has to do is drive up and pick it up. We went yesterday. I ordered ahead, it worked out perfect, except for one thing. If I would’ve went inside and ordered rather than ordering on my phone and (then setting in inside enjoying it), it would’ve been cheaper for me. You have specials on the windows, and order board, but you don’t have them on your order form, on the internet, for us to order. The two sandwiches were six dollars inside on the order board, but when we ordered them through the Internet, they were three dollars more. So I guess from now on we’ll have to just wait till we get there and go in to order. And if I have to order and have my husband pick it up, we will have to order someplace. (He is not able to figure everything out, so I order ahead and just having him pick it up, when we do it that way). I’ve heard other people complain about that too. If you’re going to have sandwiches two for six inside, you don’t put them at a higher price because they’re on the Internet. Food was good, service was good and the place is always clean! So I guess we always go inside in order and if we’re in a hurry, and have to order and have him pick it up, we won’t be ordering. Thank you! My favorite place to eat, but now, only if we have the time to go in.
I am frustrated with the Arby’s app. I just hope they care a little about the reviews coming in. It was working great when I first got it, I used it for about 3 weeks with no issues. Loved the 50% off coupon given a few weeks ago! Love the deal on the $1 sliders. I am unable to use the app anymore. It crashes EVERY time I try to go to my cart. I can’t clear the cart out. I can add items to the cart, but when I tap the cart icon the app force crashes every time. I can’t sign out of my account which I think might be a temp fix for the issue. So I have to delete and reinstall the app again, and I hope I remember my sign on information. Seriously you guys are a major fast food app you should have this figured out by now. If you could fix this issue I would give 5 stars because other than this, the app is useable and the UX isn’t bad. The weekly offers are great. I do wish there were more options such as ability to add needed sauces to order. You give them away for free inside so why can’t I have an option on the app? I also very much dislike there only being two options to get your food. Immediately or 30+ min later. I never get to the store at the right time. I always end up having to wait, sometimes 10+ minutes for my order even when I placed the order 15 minutes ago.
Updating my review again, and things are really looking up. Changing from 1 star to 4, and will go to 5 if the trend continues. I haven’t been getting a bunch of already-expired offers lately. But I did get a VERY high-value offer. Used it tonight, ordering via the app as required (app or online only). Everything was easy and intuitive, and the food was fresh, hot and really tasty. Friendly and attentive staff, too. But just in case the “says closed at 9:20 when location is really open till 10” bug wasn’t fixed yet, I made a point of ordering before 9 (namely 8:50), but had no problem scheduling for 9:15. OLD REVIEWS Updated: Changing from 2 stars to 1 because it’s gotten even worse. I periodically get a notification that I have new offers available, but when I look at them they ALL expired LAST month. Plus, when I contacted them about the experience described in my original review (below), it promised I’d get a response, but I haven’t. And I checked spam. I suppose it’s possible they called and didn’t leave a voicemail, but I highly doubt it. Got an email saying, “Hurry, your free sandwich offer is outta here (expiring)!” The app and web both told me that location near me is open until 10pm ever night. In my car outside the open-as-expected location at 9:20pm, I started placing the order, but the app wouldn’t let me check out, telling me that the location is closed?! But that I’m free to place the order for 10:15am the next morning! Counter person inside says sorry, but she has no way to give me my free sandwich if the offer says it requires online ordering. The only reason for two stars instead of one is because the other time I used the app (for lunch) it worked OK and gave me a good deal. But come on, “location closed, can’t order for tonight” when it’s a high-value online-order-only deal and the store was actually still very much open?
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