Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Paybyphone, LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m working in Dublin Wednesday and Thursday, so getting the train from Galway in the morning. I cannot adjust the end date on the app for 2 days of parking. So last time this happened I had to set a reminder to go back into the app and pay again. This time it told me transaction didn’t go through so I went to pay for parking again but it told me I already had parking paid for tomorrow so it adjusted start date to the following day. So I paid a second time. But I had to go through the process twice and put two separate transactions on my debit card to pay parking for two days. Please add an option to adjust end date and time so you can do it all in one go and one transaction. Other than that app works perfectly well.
There should be a quick or default option to book the same Carpark for the same time period on the next day… and not the current time. I would imagine I’m not the only person booking in advance Searching for the Carpark - the app should allow for fat fingers and suggest closest matches. Payment options - Apple Pay should be an option in the first payment page, you shouldn’t have to click on a card to bring you to a second page to find Apple Pay.
I use this app regularly. The principal issue is that it takes multiple clicks to complete the process. Select location, select vehicle, select duration, select payment type, go to bank, authenticate (rarely works first time), return to app, complete. Far more than comparable apps - ParkingTag for example is 2-3 clicks max once you are first setup. Another issue is that the “buy again?” feature may seem convenient but it has no ability to change the duration. If you first bought two hours and your meeting runs over, yes you may want to “buy again”, but not another 2 hours - quite often another 1 hour is plenty in that situation- but if you need to make any change whatsoever it resets back to start again, losing any remembered settings. It’s not a bad app but a simply usability audit could make it so much better.
Forget the worry of bringing enough cash to park your car, think APCOA Ireland for a seamless car parking experience. You can now search, book and pay...