Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Paybyphone, LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
During the Self Registration process, this app offers Apple Pay as an option to add a payment method. It doesn’t work. The registration form fields are not ‘typed’ properly (ie email, text, number, etc), so form fill doesn’t work, password managers don’t work. Eventually I had to give up on Apple Pay after multiple obscure/irrelevant error messages and added a credit card directly. After I was finally able to pay for my parking (25 minutes plus) I filled in a *survey* to explain this. The support team did not read this as a post payment survey but read it as a support request and removed my successfully added payment method. I guess that is what you get for providing feedback. I’m looking forward to seeing how easy the ‘delete account’ feature is to use. Terrible app, poor error handling UX, strange human? support, why would you delete my payment method as a result of a feedback form?
Parting apps should be quick and easy this none of those things. It does stupid things like forcing you to input your card details and then allowing you to use Apple Pay why was I forced to save my card details with the app, that is just the wrong way of doing things. I have going through so many hoops just to pay for my parking this just seems completely unreasonable. I just wanna pay for my parking and never have to use this app ever. In fact, it's bad enough that I'm probably never gonna park at this car park again.
I use parking apps regularly, but the design of this is appalling, making it so hard to set up and use. No autofill used so everything has to be typed in manually, no link to password generator to create a string password and no link to iOS stored credit card info. No Apple Pay option - and I don’t carry a physical card any more to enter the details. After struggling through this I went to set up a parking session - bemused by the start time for the session being set as the current time - it has to be set on a completely different part of the screen. As I was running very late at this point I made an error in entering my reg number when I paid - then I had to pay again using the correct reg number - bet I get a ticket… The best apps help you register, allowing login credentials from third parties such as Apple to protect your privacy - this app needs some serious rework.
ECPparkbuddy provides a guaranteed seamless car parking experience. The App allows you to make quick and easy payment for parking and it also allows y...