Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anytime Fitness, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The new app is really great. It took a while to figure out that it is a circuit. Once that was figured out I really enjoyed all of the workouts. I have been doing this for about a month and I’m getting a little tired of the same exercises every week. I realize I can change, the ones that were given to me. But I have gone through them all. When you’re doing cardio, it is difficult to keep track of pushing the button each time the difficulty changes. It would be nice if it just beeped and changed for you. When I am running, or doing the elliptical I am unable to hit the button easily. Keep up the good work. I am looking forward to new workouts and more cool downs.
I used this app about 4 or 5 years ago. I don’t think it has changed at all and now is pretty outdated compared to other apps. It can do a lot but the things it should be great at like guiding me through a workout or helping me progress are just frustrating or nonexistent. Suggestions A) Make it finger friendly. There are so many tiny buttons and boxes on the screen that I hit the wrong ones. It’s just clunky and hard to read after a set B) automate stuff!! Everything is manual, starting a rest timer, going to the next exercise, putting in weight for each set, I could go on. Other apps automate most of this... C) Make plans dynamic. They aren’t personalized at all and just end, why? And they don’t change based on my progress. Would also be nice to have some suggestions on other exercises if the equipment is busy or isn’t in the gym D) speaking of progress, how do I see my progress???
As a person who has not worked out in awhile and didn’t know where to start, I was really able to get an idea how I can manage myself with the app. However, scheduling the days I want to workout on the app is weird because it says Sunday twice and then it appears differently on the calendar in app so it just looks weird and confusing. Not to mention when I put the times I plan to work out it also shows up differently on the calendar. Don’t get me wrong, it’ll take you step by step to do the workout you want, but the scheduling system is in need of fixing.
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