Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AX Technologies · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pros: looks pretty, gives accurate time, step tracker seems to work well Cons: the earliest the sleep tracker records is 10:10pm even when I’m asleep far earlier, phone/text notifications rarely work and require me to constantly reset the notification settings or phone settings, there’s no option for a vibrate only alarm, charge doesn’t last as long as advertised
I’ve been using a Fitbit for years, decided to try this as I don’t want to move my PII to Google. If you sit still at night it logs you as asleep and there is no way to manually update to train it. Right now reading, checked to see and it says I’ve been asleep for 30 min, I’m upright playing games on my phone and listening to an audio book.
The weather location feature doesn’t work and is just showing a random city’s location instead of my location despite being connected to my phones location
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