Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ANA (All Nippon Airways) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Japan is notorious for its bad websites, and ANA is no exception. This app is a primitive shell for the ANA website, so you can expect a bad, time-wasting experience. ANA should really hire people who know what they’re doing! Not only web designers and app developers but also translators. Their English site is filled with the sort of bad grammar and illogical phrases you would expect from a mom-and- pop ryokan, but not from a major airline! Japanese people in general can be very stubborn about insisting on doing things they don’t do well without seeking outside help, and this app is a good example. Incidentally, ANA flight service is not what it used to be either. You will pay high fares for a terrible booking experience and the same mediocre flight Amenities the other carriers offer.
When you get onto the plane it’s nice, clean, and very comfy. Literally no matter wear you sit, it’s gonna be the best flight ride of your life unless if you’re right next to the bathroom. The flight hostesses are also very nice and will also greet you when they get the chance to. And the meals on the flight are very clean and delicious. On top of that, it’s free. FREE!! The food, customer service, flight, and literally everything deserves a 10 out of 5 stars. ✨✨✨ I definitely recommend you choose this airline.
I love the idea that passengers can enjoy varied magazines through this app, but my experience was not good enough because the UI can display only one page of the magazine. I have to slip so many times. For a better reading experience, I even downloaded this app on iPad, but the UI is the same as the iPhone version. Which is disappointing. I love the way we read ANA DUTY-FREE SHOP magazine online. I slipped once and read 2 pages, like a real-world experience. So I can enjoy the layout, pictures, and design of the magazine. Rather than can only read a single page each time slip.
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