Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗J.D. WILLIAMS & COMPANY LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a voice over user once you’ve worked out how this app works it’s pretty good although the checkout part would be a lot easier if the page moved to the next section as you completed it. Without knowing as a newcomer to this app what to swipe or tap to get colour, size, product info, reviews, save & add to bag actions, at first it was rather frustrating. However once you’ve taken a few guesses and discovered more by accident rather than design what to do, it’s rather good. A link to swipe & tap gestures which could be spoken at the relevant point would be the most helpful or perhaps a link to them from the front page of the shop? As for checkout, jumping to the next piece e confirm billing address then onto card payment would be more helpful plus indicating what cards you accept before having put in a card number only be alerted you don’t accept it. Finally be fast!! The time to switch from Ambrose to your banking app to authorise and then switch back to continue is 5 mins. I can understand this limitation to prevent fraud but for slower or newer users with voice over turned on, this could be tricky. However, having negotiated this app for the first time, I’m hoping I’ll find it easier next time - I’ll update the stars if I do.
Almost got caught out. I opted for paperless thinking it would be better for the environment. However I keep checking the app and there’s no statement so I don’t know how much to pay or by what date. Then I had a text reminder to say my payment is due today. I’ve cleared the balance as this is too stressful. I don’t want to my credit rating affected by a bill I don’t know about. There is still no statement showing so I’ve now switched back to paper copies for future orders. On the plus side I do enjoy the app fit browsing items and saving favourites for later. Come on AW, you need to sort out the statements so it’s a fully functional app
App is handy but offers 25% discount for your order but this was not available,I have emailed them to correct and placed my order as didn’t want my items to go out of stock... hopefully they will correct the offer or I’d probably not buy from them again .
We strongly believe that contemporary women’s style should be easily accessible to all, regardless of age, shape or size. At Ambrose Wilson, we are re...