Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Glacier Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have loved the AltaBank app and have used it virtually every day for a very long time. Today I tried to log in and check accounts only to be told that I have to update the application, which I would be happy to do. But I have an iPhone 8, which is in like new condition, but your upgrade requires iOS 17 which will not load on an iPhone 8. So if I want to continue using your very helpful app I have to buy a new $1000 phone. That STINKS!
Super easy to use. Really easy to set up, set alerts, transfer between accounts and look at multiple accounts without having to log in and out.
I thought the new app was just an improvement in the interface tell I played around. It actually has a few nice improvements. I love that I can find my account numbers and the routing number by clicking on the accounts. I can’t tell you how many times I needed that. The chat feature saves me a call as well. You can chat with a banker from a few spots in the app and I noticed I could ask about a specific transaction by dragging them into the chat. I also noticed that the debit card management feature shows what account my cards are tied to. Finally, I noticed that the preferences I set in the app are synced with the website as well. It seems to be a nice upgrade with some nice improvements hidden throughout the app.
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