Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dorrit Hornman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For starters they falsely advertised the game. They show an ad of them controlling units and where they go around the arena when you cannot do that in the game whatsoever. You place a unit In a slot and press start battle and the game plays out without you. I would hardly call this a game at all tbh. Worst game I’ve seen on the App Store in a long time. Fix it.
Look at the title
To be honest I’m pretty disappointed. The add for this game showed the ability to control and move your troops to particular locations. This is just the straight up fighting
An exciting battle game with an unique art style. Collect aliens, upgrade and battle!