Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pilcrow AG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pin drop locations are not up-to-date and data from the current pins is incorrect. For example, on 8/4/18, at Yosemite National Park, this app reported a "Good" AQI of 8, when the EPA reported a "Hazardous" AQI reading of 456 due to the Ferguson fire. Clearly the developers haven't worked on this app since their last update in 2015.
I wish I had read the reviews before I did. It doesn’t work. It’s trash.
I’ve tried and tried again to get this app to work and no matter how many times I reload it, it still crashes. The app simply does not work and I seems as though I am not the only one who has been experiencing issues...
Air Quality Index delivers air quality and pollution data directly to your iPhone and iPad, complemented with a forecast for both weather and pollutio...