Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AIChE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Navigating a meeting of 6000 people in dozens of parallel sessions is a challenge. They made a real effort. Things like directions to the next talk are helpful. But that assumes you know what the next interesting talk is. The biggest challenge for me is seeing what my options are. Browsing through sessions to see what the talks are is a common task. If there is a way to do this, it isn’t obvious. Call me a Luddite, but what they need are: 1) A large display near registration with all the talks laid out so you can see it without data mining to plan your agenda. 2) paper maps of the complex. These are available from the visitors bureau, and being able to navigate off the app was like a light going on. Frankly, this app tries to do too much for such a small display.
It is so difficult to find information in this app. Why do we need this?
AIChE is the world's leading organization for chemical engineering professionals, with over 45,000 members from over 100 countries. AIChE has the brea...