Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Society of Women Engineers · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not a very thought out app. It lags horribly and currently it will not show me any of the events at the conference even though it was just working. “This app will be your best friend.” More like worst enemy lol
I wish the day activities were split up differently. I was there to attend as many informative sessions as possible. I would have liked to receive credit where I could, but the app doesn’t highlight where CEU credit is available. If most of the sessions had CEU credit available, they didn’t mention that the QR code needed to be scanned.
Love the conference! Would be helpful if slides were available instead of needing to take pics as speakers are talking.
This mobile application allows you to view the schedule, presentations, exhibitors, and speaker details from select conferences and/or meetings. Users...