Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gonzalo Paradelo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Had to delete before starting can’t see whole screen with iPhone 15 pro
The screen size doesn’t adapt to my phone. There’s a question have you ever heard of …? The rest of the question isn’t viewable on my phone screen. I tried changing to landscape view and all I could see was the number buttons for rating how familiar I am with whatever it was that the question was asking about. I tried to guess by selecting a number but then I couldn’t get started because the screen size doesn’t resize or adapt and I can’t select the next button and the get started button doesn’t move or doesn’t work.
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