Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Acuity, A Mutual Insurance Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When having multi-products insured the policy and billing method causes problems. A My mortgage providers are confused by your policy/billing. It appears that the amount due Acuity is the sum of multiple policies, therefore when the mortgage providers do their analysis for the upcoming year the inflated amount causes a shortage in the escrow account and an increase in my monthly mortgage payment or request for additional escrow funds. To further add to the problem this makes it difficult to pay what I am responsible for paying; my auto and umbrella policies. The representative at Acuity couldn’t understand that I only wanted to pay my auto and umbrella policies. The total due that she was telling me included a dwelling that Acuity had not been paid yet. They could not understand that. I could not get an amount due and pay for my…auto and umbrella policies.
I (unfortunately ) had 2 claims- over the past few years Jeff the field rep has been very professional and has done an excellent job assisting me through the process- thanks Acuity!!!
Clean looking app. Easy to read & navigate. The beating heart is fun. Well organized. Graphic designers stayed off steroids and kept things simple with the customer in mind. Great. Other companies can learn a thing or two!
With the Acuity app, your insurance information is always at your fingertips. Easily manage your account, make payments, report claims, and more. Ac...