Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Albuquerque · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
311, inspite of all the “Stuff” in and around the “International District” or (war zone)- Y’all have performed exceptionally!! I have lived in this Barrio for over 40 years. I am impressed with 311. I have been on 311 Website Abq for several years and YOU get the job done, you’re not perfect and neither are your fiercest critics. Keep up the good work and Kudos!!!
This is the most worthless app I have ever seen. It deserves negative five stars. The city website says to use this useless app to report illegal fireworks. To report the fireworks in the app you’re just taken to the useless form on the city website. You could just go there instead of downloading this stupid app. But, once the form is filled out, it says the report is closed. So the report closes without anyone ever looking into it? The same people have been lighting these very loud illegal fireworks every night for weeks but there’s no point in reporting them since nothing will be done about it just like all the other crap that goes on in this city that nothing is done about. Seems like this app was created just to make Albuquerque residents think the city is taking action but the city has no intentions of actually doing anything. You’d think the illegal fireworks reporting would be improved especially because of the fiasco the mayor faced with all the unresolved illegal fireworks reports that piled up in the past after he told city residents to report them. Looks like this is just another way for the mayor to avoid doing his job.
It’s great that you can report issues but minutes after a report is created it gets a case number then it is closed. There is no investigation going on with any of the issues that have been reported. The was one in my neighborhood where a tree is blocking the view of a stop sigh. That was posted in September, now it’s July and no movement on it. Another example, someone reported a hurt dog in a yard and a month later there was still no response that anything had been resolved. They just open and close tickets as soon as they get them. So it looks real efficient if viewing “closed” tickets, it makes them feel they are solving problems. I would like to see stats on things they actually respond/investigate, if any at all.
Albuquerque at the Palm of your Hands. The City of Albuquerque's ABQ311 Mobile App allows the public to report Graffiti, Weed Complaints, Solid Waste...