Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EZ-AD TV, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unbelievably hard! Someone in True Value leadership needs to read this. I spent over 30 minutes trying to log into this app to see if I could find some lights. It was so frustrating I gave up, deleted the app from my phone, and went to Menards. Sorry, True Value you’ve just lost a customer. And reading some of these other evaluations of the app, I’m not the only one. If I could, I give you a negative star.
I can’t login due to required store number not found anywhere on the web. I need to order and use my rewards, but I can’t even sign in. The forgot password option is not enabled so I will order my supplies from Ace, Lowe’s, or Home Depot and pay extra. At least they keep their apps working!
The app won’t let you sign in unless you have the store number. The cashier as well as on duty manager had no idea what it was. The register reader won’t recognize the bar codes on a coupon I printed out. The register wouldn’t accept my customer number that printed out with my coupon. The register didn’t honor the sales prices in the local store ad. ACE Hardware isn’t that far away.
This is the companion app to True Value's Marketing Technology Suite (MTS). Use is limited to True Value wholesale customers with an MTS+ subscription...