Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Albuquerque · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Developers did a modification of some kind and now it won’t display the city map with locations of incidents. You choose crime maps and instead of the map display, it presents ‘filter’ or ‘submit tip’. Ok, you set the filter, select ‘see results’ and nothing...just the empty screen. I’ll delete and reinstall to see if that helps. So surprised something that was working just blew up. Programmers...beta tests-try it.
Be careful with this app a few weeks ago I downloaded it and then got distracted So I didn’t even open it. Then three hours later the cops came to our door because the app reported a fight! We explained that there wasn’t a problem Then The officer told me that it was reported from the app and I said I downloaded it and never touched it! The office or concluded that the app must have bugs.I am Comforted that at least I know the app works and that police will respond! I have deleted it for now!
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The mission of the Albuquerque Police Department is to preserve the peace and protect our community through community oriented policing, with fairness...