Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kevin Waisfeld · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very complicated app don’t believe me wait until you download it. It’s very invasive it’s asking you to input your friends and neighbor information, it’s encryption is unsecured. If you want your information stolen this app will do the trick. They are asking volunteers to spend 40mins a day using the app . This just shows you how complicated it is. Don’t believe the fake 5 star reviews, that’s the the first lie of many.
Works well, mostly likely exactly as designed, and moving through it is smooth. I moved into Settings and discovered the default setting gives access to my Contacts on the phone. That is something I will never do - open my Contacts to any other app. I don’t do it on social media, and I certainly won’t do it on political media. Add it to a government media and I would delete all contacts. I have Contacts unrelated to any political discussion. I have international contacts who don’t care about our state’s politics. I will support Candidates of my choice, and share that in media, but not this methodology.
This is so easy to use, and helps me get out the vote with my friends and family.
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