Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗28 Wellness, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been working out for the last five years on and off and it took me until recent years to learn that not all bodies are made equal and women experience a lot of changes during the month that impact their ability to exercise. This app has been phenomenal for my mental and physical health, in just a month and a half I’ve already seen improvements in my weight, my mood, and my appearance. Since I’m prepared and aware, I can combat any symptoms that I’m experiencing. I was recently diagnosed with pmdd and have been looking for easy ways to stay in tune with my body. Not only does this app do it all, but they also are really fast to fix any bugs that get pushed out and their support team is really nice :) I recommend this app to all the women I know. I hope this app never shuts down or gets taken off the App Store, I can totally see myself well into my old age doing these workouts and learning about the right foods for my body has been a complete game changer. I can’t recommend this app enough. Thank you to the creators of this app, you’ve changed my life. ❤️
I just got the app after hearing about it for months. I used to follow them on IG, but had to unfollow after they started posting videos of a woman (who works as a professional model mind you), who supposedly grew her bra size like 4 or 5 sizes “NATURALLY” after balancing her hormones. Right. I can get insecure about my body just like every other woman and their content made me feel so much worse, like I NEED to change my body. It felt like one of those awful “women’s” magazines from the early 2000’s. The app is much of the same. There’s an element of “what do you want to change about your body?” as if I want to change anything! I’m a healthy weight and I just don’t want to have such extreme period cramps. The constant images of VERY toned and skinny women nearly naked on the beach is tiring. This app does not feel like a safe space for women. It feels like something made to appeal to the male gaze in all aspects—here are some pretty women in bikinis; here’s how to get bigger boobs; here’s how to lose weight while working “with” your period…it doesn’t feel like the purpose is to help women at all. Not to mention, the meals it provides recipes for are not in everyone’s price range. It feels like this app was made for rich, thin women who want to get even thinner. Not for the rest of us. Reminds me of “Goop” by Gwyneth Paltrow. I want to keep using it for the workouts, but I doubt I will.
Before they rolled out premium I would’ve given this app and program a million stars because though it was minimal, what it offered was truly special. Prior to the introduction of premium you were able to pick whatever workout you wanted in the phase you were in, but now you’re limited to only one workout a day that’s not even your choice… I could understand if every workout was over 45 minutes, but the average workout is less than 30 minutes so if you wanted to workout longer you would just have to go somewhere else anyways. I really loved that they introduced recipes and a grocery list with premium but unfortunately that’s only for premium; it would be nice to have at least one recipe a day that’s free, but maybe I’m asking too much idk. The price point of $89 is obviously significantly cheaper than a trainer or a gym, but I personally think that as an app who markets that they want to help women, shouldn’t the content be more accessible to ALL women not just the women who can afford the $89 price. I personally can afford this but I know so many women that benefit from every feature on this app but simply can’t afford it. In reference to the title of this review, yes you can find all the info this app gives about nutrition and the type of workouts you should be doing based on your cycle if you spend less than 30 minutes searching through the web (I know this because I did it). Anyways I wouldn’t be surprised if a competitor swoops in with a better affordable product now.
Track your period, fertile window, and cycle phases. Get daily exercise videos, nutrition profiles, and emotional insights customized to your hormonal...
| Name | Price | Type |
|---|---|---|
| Partner Sharing (Monthly) | $6.99 | Monthly |
| 28 Premium Annual | $19.99 | Yearly |
| 28 Premium Monthly | $19.99 | Monthly |
| premium annual | $39.00 | Yearly |
| 28 Wellness Premium (Quarterly) | $49.99 | Quarterly |
| 28 Wellness Premium (Quarterly) | $75.00 | Quarterly |
| 28 Premium Annual | $79.00 | Yearly |
| Premium (Annual) | $89.00 | Yearly |
| 28 Wellness Premium (Annual) | $119.99 | Yearly |
| 28 Wellness Premium (Annual) | $179.00 | Yearly |