Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michel Guo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The game is very intuitive, well-designed, and fun!!!! It’s ad-free so far as well !!! 非常棒的小游戏哦
Being a 24 points god, I, um, obviously got to the last rank. Now I’m just gonna say that this is a very good app, but the thing is, (SPOILER ALERT) why is rick astley the last rank......
Intuitive, simple, lightweight, fast, and functional. No garish and unnecessary coloring or artwork. Now if I could only get past question 3...
24 Points is a puzzle card game where players try to use four integers and addition, subtraction, multiplication, and division to get the number 24....