Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ashley Iacobelli · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Owner is amazing! Super good deals! Different items every week! Download now
Great quality items with great app navigation! Cheap prices and a reward system! Great business! Love love love!
ZM Custom Tees is a one woman shop owned by me, Ashley Iacobelli. I live in a small town, Somerset, KY. I decided to start ZM Custom Tees because I’ve...