Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ZeroCater · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a UX/UI designer I can’t even tell how frustrated I am with this app… the app is filled up with basic level UX mistakes and random UI decisions. I’ve seen buttons with text not center aligned but few pixels off the center line…Why….??? A junior year college student will present this app as their school project and the teacher will probably be happy about it. But ZeroCater is a startup with actual customers, so plz hire someone legit to design this instead of trying to yank this off by some random person.
I delivered food for the restaurant I work for and we got dinged for early arrival. When I got to the drop-off site, I contacted Zero Cater’s OWN ON-SITE DELIVERY SPECIALIST, who gave no indication that my being 5 minutes early would be a problem. She should also be trained not to accept the order until the delivery window. I told her to let me know when she was ready. I would not have marked the food as delivered if she hadn’t given the impression that it was fine to do so. So this company punishes my boss, who then gets angry at me. These catering apps aren’t even really necessary. Businesses can and should just call restaurants directly and set up the catering. All this app does is leech money from small businesses trying to get their name out there and businesses with so much money it doesn’t matter that they’re paying for something they don’t really need.
Ordering 2 meals a day using an app should be a quick, simple, and painless exercise. Unnecessary time spent navigating the app adds up. A few suggestions: - after placing an order and navigating back to main page, calendar should automatically open the folder for the next date (or current date). Right now it seems to go to a random date which is frustrating - toast for successful orders covers the back button -> cannot navigate out of the page quickly, not efficient - for each meal, page should show option x of y (1 of 2), so users know how many options they have when swiping left and right
Zerocater is the leading provider of office meals. Built exclusively for our clients, our mobile app provides full visibility and control into your co...