Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zenchef Nederland B.V. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It does the minimum, most of the time. However, some booking processes trigger the app loading graphic, which is a series of black dots. These dots block you from selecting anything behind it, the ‘3’ for party size in my case. When I attempted to export an Apple wallet reminder, I was greeted with an xml page that I couldn’t close out of and had to force kill the app
I made a reservation for a restaurant in Aruba and only had an email confirmation. I then had to add that reservation manually to my calendar. I was hoping I can get a better XP through the app, but cannot input the reservation ID I got in the email anywhere in the app. I was hoping I could do this so that the reservation got linked to my account and become viewable on the app.
I downloaded the app after making a reservation. No matter how I sign in the app is stuck with this stupid never-ending animated heart emoji and I cannot get out of this one screen. I tried to uninstall and reinstall the app and I get the same issue all over again. How hard can it be to simply sing in and see a reservation I made? Now, I haven’t received a confirmation email of my reservation, and I cannot successfully get the app to work to see it online. What a huge waste of time for an app that should be simple. I’m not an idiot when it comes to using apps and an iPhone. This is simply a horrible app.
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