Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yubico · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
To get two different key types (PC and iWhatsit) working on both classes of device with ONE website took three hours of fooling with terse instructions and a load of mysterious, unexplained acronyms. This is supposed to be a slick, secure way to use two-factor authentication (2FA) to log on to web sites. However, the setup process is so convoluted, aggravating, and failure-prone, it seems better for my blood pressure and mental health to turn off 2FA and just forget the whole thing. If ever you get it set up right, it works correctly. I am a retired fifty-year computer geek. I can only wonder what chance an ordinary home user has to get going. Support is nonexistent. I submitted a simple question a week ago, and have gotten nothing but the robotic initial acknowledgment. Update after response: The email alias address I used to open the requests is not my Apple alias address. I own and administer my private email domain, so no spam folder issue. Search on the email domain.
Response to yubico: well isn’t that just like Apple to be nonsensical. Apple really needs to stop being anti-competitive and anti-user. Well, thank you Yubico for the replay. END UPDATE/:/:/Had a little difficulty getting it to work with the phone, but after spending a while and many attempts, I finally got it to work. Moving onto my iPad with a USB-C port, I am met with a notice that the device is not supported since it doesn’t have a lightning port or nfc. Which means, despite having a 5C NFC, I can’t use it with my tablet because they failed to update the app. This makes no sense: make a usb-C device but the app doesn’t support it? Get it together Yubico.
I really like yubico’s way keeping everything on my YubiKey. Much better than cloud backup or no backup at all. Google bit me with that when I moved to a new phone. Yubico support is fantastic. I contacted them to ask how to disable the NFC OTP notifications. They were very helpful. Then what do you know, the next version of Authenticator comes out a couple days later and there’s a new, easy peasy option to disable the notifications! If only all product support was this good. Now if they’d just allow editing and rearranging the entries and duplicating keys (for backup) :)
Store your unique credentials on a hardware-backed security key and take it wherever you go from mobile to desktop. No more storing sensitive secrets...