Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗David Koch · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
An excellent way to listen to Grateful Dead shows
Well, here you go: a free ticket on a way-back time machine that transports you to tasty Jerry licks and fabulous Phil bombs — all in the palm of your hand. You’ll land enveloped by Bobby and Brent jams, Keith and Donna duets, Bill and Mickey grooves and the soulful singing of Pigpen. And did I mention it’s free? A hippie Deadhead’s dream.
This is the best app I’ve ever seen for Grateful Dead shows. It’s all I’m gonna be listening to for the next ten years.
Every three months, XLIIs acquires four collections of Grateful Dead live recordings on loan from collectors around the world. Each collector has spe...