Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve use this app for years and like the weather videos they post, as well as the functionality of the app. However, in recent times the radar is just wildly inaccurate. Completely different from other radar systems and just shockingly wrong. As an example, right now the NBC12 app is showing a huge storm cell over our head, yet outside, looking up, not a cloud in the sky, other radar systems are showing nothing in the vicinity within 100 miles. I just can’t rely on this app for radar as I need an accurate system for boating and other outdoor pursuits.
I REALLY appreciate being kept up to date on what to expect in my area instead of having storms come & im not prepared. I truly enjoy your weather alert system too b/c last time it came I only had moments to climb into my closet & I HEARD the roar on the other side of the wall opposite my closet! When the tornado doubled back I was able to get to my basement in time . God protected each time & the trees that fell were in the woods next to my yards. And I didn’t panic knowing what was going on. Thank U ALL! I live in Boomer, NC
The app is simple to use but there are some major irritating issues. If you can look past all the ad placements it is marginally usable. If you can get past how it slows the app down while your forced to waiting for whatever local businesses ad to load. But his biggest issue is the overwhelming amount of alerts you get from this app. Alerts are supposed to be for major things threatening things dangerous things. But not this app you get alerts when it’s sunny, you get alert every time someone changes a video, you get an alert about an alert. It’s horrible to the point that you just turn the alerts off which defeats the whole point of a weather alert app. If you need an app to try to trick people to watch you content and increase your viewership then you’re not doing something right in terms of your content production. Make the app useful for weather emergency alerts only
The WWBT First Alert Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolut...