Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Graham Media Group, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve used this app for years but the new update ruined it. It seems like the team wanted to make everything in one place. The startup screen just looks ugly. The prediction of how the rain is going to move (futurecast) doesn’t even work. The rain can currently be moving west but when you go to a future time, it will always move straight east. The shape of the rain doesn’t change and the colors remain the same. All of the map overlays (lighting, earthquakes, etc.) are in a much worse spot. You have to go to the little cogwheel at the top right. Where they were before, on the map (and a relatively big button), was a better design choice. This is especially true for older people who don’t click on tiny icon or don’t want to search for something.
Great app. I have used other apps that were similar but this one is my favorite. It even give me weather out of state! I ride a motorcycle and drive a convertible so it’s a must have for me! I seriously depend on it. Just 2 days ago the News4 weather app warned me lightning and rain at current location now. I went out and covered my bike and just as I was putting the last window on my 4x4 it came so hard I was drenched in seconds. Yea. It’s like that! I love this app!
In this day and age you’d think the radar image would be as you say “up to the minute”. It’s not even close! By the time your radar shows my area in Atlantic Beach the storm has already passed. To tell you the truth I’m not sure why I even use the app. Also , when your meteorologists are reporting temps in the Jax area you show 80 degrees here 81 there 80 there 81 there 79 there and so on. A one degree temp difference is a waste of time to verbally report! It’s in the 80’s in the area would suffice. Your just trying to fill time with this and it’s a waste of time really. Also when your news reporters go “live “to a crime scene it’s usually just showing a house. Whoopee! We’ve all seen a house before. At night when you go to a scene you show flashing fire truck or police lights. Whoopee!! We’ve all seen police lights too!! You’d think you could use your time more wisely. Driving to a scene to show nothing is another waste of time and man hours. Maybe throw some national news or more sports coverage to fill this wasted space. Anyway, thanks for getting rid of the most egotistical sports anchor in the history of broadcasting !! Have a good day and thanks for letting me share my opinion. E. Todd Hicks.
The News4JAX Weather Authority app offers a sleek and fluid map displaying real-time radar, temperature, and surface winds. Whether you're planning yo...