Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It's nice to have the radar at your fingertips. The forecasted radar is helpful, but I wish it covered a few more hours. Unfortunately, when you look at the "Daily" summary, the percentage chance of precipitation often does not match the details when you click for that. For example: "daily" chance of rain showed 5%, but the summary showed 40% in the morning and 90% in the evening. I was told by the station representative that the "Daily" summary is only for "daytime," however, the numbers often don't even match for just morning, either. Farmers need a DAILY summary, at a glance, instead of having to click each day to read the fine print of morning and evening. It's easier to go to another source to get a daily forecast of precipitation, rather than having to click each day's details. When somebody's trying to decide whether to cut hay, it's better to have an actual 24-hour daily precipitation forecast immediately. Or, the daily summary could be changed to have both "morning" and "evening" precipitation forecast percentages given at a glance.
First of all, we want to say, thank you WVLT for the great job we feel you do day after day! And thank you, too, for allowing us to state our thoughts. In our opinion, the best chief meteorologist WVLT ever had was David Aldrich. He knew his job, and we enjoyed watching him do it. It always felt like family in the WVLT newsroom when David was there. We as the public will probably never be told the story behind the whys of WVLT firing him. However, Austin is excellent! When he came onboard, he just seemed to mesh like he’d been there forever. He does a great job. Ben is very good , and, to us, he appears to be a lot like David in his reporting. All this being said, Heather was a little “ho hum ”when she first took over her position as chief meteorologist. But she really improved more and more each day. She now seems very knowledgeable, conscientious and comfortable and she certainly appears to enjoy her job. We love how thorough she is in the way she explains the things she is saying so that we truly understand them. And now, we just want to close by saying, “Good job Heather!” Thank you WVLT for allowing us to share our opinions.
I love the way Heather clearly explains the weather. She is easy to understand by speaking clearly, concisely and slow enough so us seniors don’t lose what she is saying. She also really knows her stuff. In other words she explains why things are happening but doesn’t go over the heads of lay people who may not understand meteorological jargon quite as well as some others. Very considerate. Thank you Heather. Always a pleasure.
The WVLT Weather App includes: • Access to station content specifically for our mobile users • 250 meter radar, the highest resolution availabl...