Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Lately this app has not been that great. We will get alerts for things that are not even nearby, but when an actual severe weather event takes place in the area where we live, we won’t get an alert. If we do get an alert it’s nearly 30 minutes after poo hits the fan. There have been straight up lightning strikes on our trees in the neighborhood, tornado sirens going off in our area, and random bursts of hail raining down and no alerts before or after the fact about any severe weather coming through. I recommend that if any one uses this app for alerts, to get another back up one just in case.
It covers radar, hourly, tells you when it’ll most likely stop raining! Even if a tornado(big or small) starts it will let you know it’s starting and WHERE On the map. Literally accessible from most of the world I thank it. I don’t use my standard iPhone weather app I use this one. Even video updates,etc anything. It will alert you phone of incoming wind,rain,etc. Me and my partner love it! He introduced it to me
I highly rate it. Covers every facet of the unpredictabilities of weather. Anticipates the vagaries of Mother Nature, especially storms. Clearly lays out what to expect from good to bad weather conditions. Those at WTOC who watch the weather conditions are consummate professionals who work to give viewers all the necessary information in order to make their own decisions about whether to venture out with umbrellas or to leave them at home. Being informed is better than guessing.
The WTOC Mobile Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolution a...