Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Baltimore Public Media Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We moved away and truly miss the DJ’s and programming. Musically, if have any taste, then you already know. Rob, Alex, both Bob’s, Carrie and all the DJ’s rock. The app…it will stop periodically and randomly. Mostly when in our cars, but a quick restart and we’re good for another 20 minutes.
This is a well-designed app, especially given that this is a nonprofit station. You have easy access to two station options in the app, and you can view the playlists to discover new songs and new artists, which I’ve found helpful. You can also donate from within the app (wink, you should). The app has improved over the years. I’m happy to support my local station.
Between 10-20% of the time the app does not launch from my updated iPhone and the circle does not fully rotate. There were no instructions as to how to use it. I’m a sustaining member and want WTMD to remain a powerful and influential force in the Baltimore Community . If I am doing something wrong, please let me know if I should call someone at the station for technical support.
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