Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app works fine, but I don’t like the voice alert. A male voice speaks to me saying, “There is heavy rain near your location.” I live alone and this is disconcerting at first. I would like to disable the voice and still receive alerts via tone or some other more appropriate sound.
For up to date CSRA weather, it’s a wonderful app. I ended all notifications (inconvenient for me) because they blast updates a minimum of two times a day, often more. If I’m here, I can see it’s sunny, those updates are totally unnecessary! They had to run a good thing!
Great app with videos from local meteorologists. The local guys keep cool videos in the app like fishing forecasts, ISS viewing times, and river updates.
The WRDW Mobile Weather App includes: • Access to station content specifically for our mobile users • 250 meter radar, the highest resolution a...