Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We watch channel 7 News and Weather everyday. We have our morning coffee watching WJHG channel 7 News and Weather every morning. The people on the News and Weather are just as great group of people.
I like the apps However, I have the notifications set to only “severe” alerts and somehow every day I get notifications of how’s the weather
I downloaded this app believing my local station could give me better information than a generic app. The app and information is great but the notifications are so annoying!! Every hour my phone goes off to tell me irrelevant or unnecessary info! I would love to know if there is dangerous weather in my area but I don’t need to be told on an hourly basis that it is going to be warmer today—once was enough! I don’t want to know where to play golf from my weather app!! I can’t turn those off and only keep the notifications about inclement weather! Help!! I don’t want to turn the notifications off but I’m ready to do so which reduces the value of the app
The WJHG First Alert Weather App includes: • Access to station content specifically for our mobile users • 250 meter radar, the highest resolut...