Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WINIX INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app allows you to set schedules for your Winix air filters and other devices. Schedule setting is intuitive. However there are 2 things that fall short of a 5 star rating. The first is only one device can be logged in to the app at a time under the same user account. So if you are logged into the app on your iPhone and you log in on your iPad you are logged out of the app on your iPhone. And vice versa. I have many other apps that allow multiple logins from multiple devices under one account, BlueOs and Sonos being two examples. The second is it would be nice to be able to change the order in which your Winix appliances appear in the app. I now have four of them, one of which is a replacement for one that became too noisy for the living room. Now the new Winix appliance for the living room is in the fourth position in the app instead of in the second position in the app. Now I could go through and delete all of them and start over from scratch but then you lose all the scheduling and history.
The big question I had was, “Does the app do scheduling?” And yes it does! You can set up per day schedules which is helpful for me as a shift worker. It works fine after setup and is on par with an app like Lutron’s for their hub. The downside is: setup is funky. Even with a newer Winix model, pairing to WiFi feels like a yesteryear process. There’s no NFC tap setup, no Bluetooth… Connecting to the purifier involves connecting to its own WiFi network during setup. This wouldn’t be bad except the app doesn’t give a lot of feedback about what might be going wrong during setup. Upon opening the app, I was asked to give a location permission. I allowed it while the app was open, but disabled precise location. Because of this, WiFi setup wouldn’t complete. After some digging on Reddit, I found that enabling precise location would fix it and voila: I was allowed to proceed and finish setup. I changed the permission back once setup was completed. I’m ok sharing location for air quality info, but I do think it’s funny that despite initially requiring precise location, the town I live in wasn’t even included in the list of places supporting outdoor air quality. I had to pick the nearest city instead. I would really like to have widgets for quicker access to controls, and HomeKit support (virtually nobody has this) would be nice to have as well. I’d rather control the unit with Siri than Alexa or Google.
WINIX Is hands down the best air cleaner I have ever used. It’s easy to know the air quality of your home and when the air filters need changed by using the WINIX app. It also lets you order your supplies online and has them delivered in under a week! Being able to program it’s use is priceless when you are a family on the go! My family has allergies and WINIX has them breathing quality clean air minutes after their arrival home. I can also turn it on remotely and be prepared when they are having difficulty. It makes being at home a place they can trust to have clean air and not have to use their inhalers on a constant basis when I am cleaning, washing clothes and cooking. Everything that bothers them is cleaned in minutes, the red indicator has them going to another clean room then back as soon as one minute it turns blue and they know that they are safe. It even took care of the neighbors burning leaves, turning red to let them know to move to our enclosed bedroom, where I have another WINIX air cleaner, then turning blue again to let them know the particles were no longer in the air and they could not smell them anymore. I love my WINIX Air cleaners.
* An integrated Winix Smart App to control Winix Smart Air Purifiers has been released. Winix Smart App requires permissions to the following service...