Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blueair AB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First off, the product is great. I would recommend the purifier to anyone. That being said, when I bought the product about 8 months ago, I wasn’t able to purchase the product online because their website was awful and wouldn’t allow my order to process, so I had to call the company and order that way. I’ve tried multiple times to buy replacement filters, a few weeks apart for a few months now and the app has a link that supposedly takes you to buy more filters. I’ll sign in and try to check out, but it makes me sign in again and adds 2 filters to my cart every time. So after the first try I come back to a cart with 3 filters and if I hit checkout, I have to sign in yet again but now the cart has 5 filters and won’t let me manually change the quantity. Luckily, it’s a never ending cycle so it won’t allow me to purchase anything through the app. I was able to checkout online this time via laptop, but there’s virtually no support option on their website or app. I haven’t tried the chat bot, but their ‘customer support’ page is just FAQ’s and the ‘contact us’ page has a link for a form but the link does not work. Alas, I’m writing this review in the hopes that someone sees it and they can fix their app & other technical issues.
The update that got released on august 10th that fixes some iOS 13 issue, brought back the bug from two updates ago that renders my wifi control of my blueair classics (205i, 480i and 680i) all non responsive when trying to manually adjust their fan speed. The only thing that works is the ability to switch between manual and auto mode. Once in manual mode it is very obvious the function is broken because even within the app on my iPhones screen, the user interface doesn’t actually “lock into place” at the desired manual speed when trying to change the purifiers speed. It will just time out and revert back to the lowest fan speed as usual. Blueair team please fix this (again)!! You fixed it with the last update before august 10th, something went wrong again because it’s the identical problem. Please, it greatly affects people’s everyday lives more than you would think. Thank you for reading my plea and my feedback. I would happily give 5 stars if this issue is fixed.
The App is a joke. The connection process is ham-handed and horribly lacking. It wastes time scamming you into believing it may actually connect directly to your home WiFi when it will absolutely not. I’ve had these filters for over 5 years and not one time have they connected to my home WiFi without going through a marginally effective manual connection process that takes repeated attempts to actually connect. The customer service and responses are snippy, dismissive and decidedly indignant. It is incredibly frustrating for such a good product to be negatively impacted because of lazy software development. UPDATE: I recently purchased 3 new filters making my total Blueair filters in my home at 6. Although they have improved the connection process, the App itself is still slow and control through the App has improved only marginally. The response from their Customer Service is still not the best. I have yet to receive a response to my request to buy additional filters. The units are excellent products. So good that I actually purchased 3 additional units after I wrote the initial review. I’m a relatively loyal Blueair customer, even though the App remains the weakest point in the mix.
The Blueair app transforms how you care for your indoor environment with real-time air quality tracking and seamless device controls. With over 30 yea...