Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wisconsin Lottery · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Excellent app that’s got everything you need from scanning scratch offs to seeing numbers on different lotto games. Really enjoy looking back to see if the numbers on my ticket were ever a winner in the past and can see how many jackpots are left from each scratch off ticket! Excellent app and keep it the way it is please! It’s great and easy to navigate now!
I would request team to bring all the pick 3 and pick 4 and other games online with location availability check such that all players are subjected to be within Wisconsin, this will make more hassle free thing so that customers don’t need to travel back and forth always is what I am excited to see in this application in future updates
I downloaded this app today and used it today as well. I did go to my local Pick N Save customer service stand and no one knew about the app or how it work ( scanning the barcode with the handgun showed up “unknown barcode”) So I went to the lottery vending machine inside the store and tried scanning the barcode and after a few attempts it was FINALLY successful! Just click yes or no to wanting to print out the slips and your good to go. I did give the app 4 stars ONLY because I can not select multiple play options like I can do at a Walmart vending machine concerning pick4. I wanted to play a straight row and 4 box rows but you can only play either box for the full slip or straight. That’s the only downfall concerning the app. So from now on I’ll just use the app to get my usual games ( Powerball, Megabucks, SuperCash etc) and complete the Pick4 slip manually. Overall this app saves me a lot of time from having to complete multiple slips inside the store!
With the official Wisconsin Lottery app, your favorite Wisconsin Lottery games are in the palm of your hand. It’s more convenient than ever to scan yo...