Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WHYY, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Full disclosure, I’m very picky about video quality, especially since we have a huge 4K TV. I just paid an annual subscription to Greater Boston PBS (GBH) but found out afterwards they don’t have their own app and I have to use the Main PBS App to benefit from my subscription. The PBS App looks very pixelated especially during panning scenes due to pitiful bitrate. Case in point, the show Sisi Austrian Empress looks mediocre. Later, I found out that this dedicated app but my annual GBH PBS subscription does not work here. So I decided to try a one month subscription. Amazing difference. The same show looks magnitudes better because WHYY do not cap their bitrate. I highly recommend folks stay away from the main PBS app. Instead use WHYY if you’re wanting to watch the grandeur of shows like Austrian Empress. HIGHLY Recommended.
Opens in portrait mode even though device is in landscape . . . why would I watch tv shows in portrait mode? Will stick with the PBS app
Experience the free-to-use WHYY Watch App, your gateway to member-supported public media from the heart of the Greater Philadelphia region. Stream WHY...