Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gordon McKee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good idea but I can’t even set up a profile as once I’ve selected all 6 of my photos the page does not refresh and move on and there is no button to move on, and you simply end up stuck on this page. Please could this be fixed.
The app crashes and doesn’t allow you to upload photos
Created account, answered questions, added photos etc, only to get an error message when tapping ‘done’. What a good start. Not.
We want to make a relationship finding app that isn't crap. The app isn't rammed with purchases, you don't have to pay to see who likes you, or even...