Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kyle Hatcher · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Followed a few friends on here. There is no intrusion of privacy, politics, etc. This app just lets you connect with friends see what is going on and they can see what I am up to. A very easy to understand app, developer clearly has an understanding of listening to the end users and not the $. Keep up the good work.
I love how you can be yourself & post carefree, not having to worry about likes. You can really share your memories and moments with friends. The ability to post notes and thoughts is like having a virtual journal, can vent and express yourself. One of my favorite features is the music aspect. I love to share my taste in music because wit does vary but I also love discovering new songs & sounds.
So much of social media is focused on producing content and posting content for money, attention, or whatever the intent is. It’s a breath of fresh air to just post and do as you please on a new platform that doesn’t have ads or algorithms. It’s clean, user friendly, and overall an experience our generation needs!
Unlock a world of music and creativity with w/Friends – the ultimate platform for music lovers and artist who want to share more than just songs! Seam...