Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗GREATER WASHINGTON EDUCATIONAL TELECOMMUNICATIONS ASSOCIATION, INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is a great improvement from the previous version. Easy to use and specially now that you can stream all live feeds from WETA anywhere and any device like phones, tablets and Roku. Good Job!
I like how organized this is - easy to find shows and lots to choose from.
I’m happy to support PBS, especially with recent federal govt defunding. Unfortunately Passport is not at all user friendly on an iPhone and LGtv. The Continue Watching function adds shows randomly, sometimes twice. Following the PBS instructions to edit Continue Watching list doesn’t work. Adding captions has to be done at the beginning of each episode in a series. Even allowing for PBS’s nonprofit status, this app is really frustrating to use.
PBS & WETA programs from DC’s flagship public media station. Enjoy Masterpiece, history, live news & more. WETA+ offers PBS and WETA programs for fr...