Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Westpac Banking Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I live overseas and the app now makes Australian banking so much easier, saving time while assured of my banking security Design of app is world class, perhaps superior to my US banking apps now using face log on is great!
Wow well done on the refreshing upgrade that was needed. I think you nailed pretty much, each section has been properly planned and thought out very nicely. Especially the first three sections: Home - great overview over the account. Quick and easy way to dive into each one. No clutter, very clean UI/UX Cards - actually packed in a lot of real features, love the swipe left and right between cards. You guys totally nailed it $ - awesome quick load actions to use most common actions like transfer funds. Love how it pops up as well As someone that’s been with Westpac since first online banking website and first mobile, I appreciate the long road it’s travelled over the years. Congrats! The only part that is a little slow is the product and profile sections - where you decided to go for an in app web browser. Why didn’t you just preload the data so it loads instantly instead of waiting for webpage to load. Even if it loads previous visit data right away while it refreshing content. On a good note - you put in some nice spoilers like Change app icon and other colors. I hope the customers appreciate the time taken to put this together for them. I know how hard it is to do it
Excellent customer service! The customer rep solved my problem when I called from overseas in a courteous and knowledgeable manner and was fast. He was a good listener and efficiently walked me through the app and, presto, done! Couldn’t be happier!
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