Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In the last month this app has been horrible! If you check the radar once, it won’t load again until you clear it out completely and restart it. It doesn’t load the radar future in a seamless manner, it is very slow and stutters. PLEASE FIX THE ISSUES
The version before the current was probably the best it’s ever been. The version they have now you have so many things to choose from as far as alerts and you can’t figure out what’s what… in this version? You have so many overlays that just doesn’t need to be there…. Really all we need to see is current and future radar. Half the time the radar won’t even show up because it just won’t load so you have to go out of it and go back in just to see if it works. Sometimes when you open the app and go to the radar all you see, is the directional paths, but not the images of the storms. This app definitely needs some work done so people will be happy.
I’ll always watch WBTV, but this app is worse than useless. It’s dangerous. It doesn’t always show a radar reading, and when it does, it is NEVER correct. It’s always different than what’s being shown on Chanel 3, always. Giving such misleading weather information is just plain dangerous when people rely on it for planning their daily lives. It will show clear skies in my area while a storm rolls through. Don’t use this app to plan any outdoor activities. You just might find unexpected thunder and lightning overhead.
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