Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jennifer Kirby · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First of all, the app doesn’t work with my LTE enabled watch without a connection to the phone present, which kind of defies the purpose of the app to begin with. Secondly, it’s not running resident on the watch, so it doesn’t update messages in the background, and every time one has to find and open the app, wait for it to download all the message updates since the last use. And, thirdly, at least once a week, every week, I’m getting a notification on the phone regarding the app. Opening the notification (surprise!) every. single. time! it asks whether I like the app 🤦♂️🤷♂️. I say no, I leave a message, explaining why… and then, within a few day, new notification: “Do you like watchapp?” Great job, devs!
I am an active 82 year old woman an there are two iwatch features I absolutely appreciate. I was recently locked out if my car with no cell phone or contact list I was able to get help by accessing my contacts and calling for help. I was in a parking lot half hour away from home, late in the day. Thank goodness I could call for help. I did not know that my iwatch could detect a fall, ask me if I needed help and summoned the right kind of help.
My watch was given to me by my daughters as a Father’s Day gift. My impression has always been how important can this gadget be that fits on my wrist. Since they spent hard earned money to buy me this gift I devoted my time to fully know how to use my Apple Watch. Also my doctor directed me to ride a bicycle for exercise and on my first ride I felt my wrist raddled and looking at the watch it said, “It looks like you’re riding a bicycle.” What the heck, WOW! Since then I’m pushing the envelope as hard as I can to learn the apps and get the most from my watch. Wow! What an amazing little gadget. I’m retired so I can devote some uninterrupted sessions. I love my daughters for getting me my watch. I connected with them in competing through the exercise rings and they may be inclined to disconnect. Haha. Thanks Apple I hope this gives you some positive feedback.
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| Name | Price | Type |
|---|---|---|
| WatchApp+ PRO (Monthly) | $1.99 | Monthly |
| WatchApp Premium (6 Month) | $6.49 | Semi-Annual |
| WatchApp+ PRO (Annual) | $9.99 | Yearly |
| WatchApp+ PRO | $24.99 | One-time |
| WatchApp+ PRO Lifetime | $29.99 | One-time |