Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Duke University Athletics · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I think this the app on which it used to be possible to see, for example, the entire Duke men’s basketball schedule, including scores of games already played. But no more! If that’s still possible, I can’t figure out how. I’m about to delete this app from my phone. And another thing, somehow this app has populated my iPhone calendar with every darn Duke athletic event. I would like to have men’s and women’s basketball, but don’t know how to get rid of all the rest without deleting them, too. So I’d rate the app as worse than worthless. Goodbye!
I never review apps, but feel obligated to report this recently updated app (Fall 2019), with a new company, is completely useless. I used it often and very successfully last season, so re-purchased the subscription this season to stream content for men’s basketball. Unfortunately, 9.9 times out 10 the video content will not load - even podcasts. The radio feature offers no way to rewind or to pick up where you left off if you close the app, or to fast forward quickly. Just like "real" radio! Huh? I have no other issues streaming content on my other apps, just this one. C’mon - Blue Devils fans deserve better than this! What's going on?
I love a lot about the new app but 2 things to fix. The pages, such as 'players quotes' after the games, are not expandable and too tiny to read. Also, it would be nice to have your favorite sport come up as the home page when you open the app.
The official Duke University Athletics app is a must-have for fans headed to campus or following the Blue Devils from afar. With interactive social me...