Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Spinneys & Me · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The whole purpose is to select groceries - why is the search function something you have to click as well as being tiny and at the top of the screen? Also, we should be able to track a delivery, especially when the delivery window is 2 hrs.
The Waitrose UAE & Partners app lets you order your favourite groceries at any time from a variety of well-known brands, which are then delivered to y...